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Tuesday, November 10 • 2:10pm - 2:55pm
Maximizing OTT Growth Part 1: Partnerships, Direct Customer Acquisition Strategies, and Free Trials

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OTT services are laying it all on the line in the name of growth.  But to what extent should profits, data, and long standing MVPD partnerships be sacrificed?  What are some of the creative ways that content providers are working with aggregators to market and distribute their services? How are apps incentivizing users to sign up directly? And just how effective are free trials in acquiring new business?
Moderator
avatar for Kirby Grines

Kirby Grines

Founder, 43Twenty

Speakers
avatar for Jon Goodstadt

Jon Goodstadt

Director, Ad Sales, Media & Entertainment, Roku
Jon oversees Roku's national tune-in and home entertainment business. Since joining Roku in 2015, Jon has been instrumental in building the west coast business and cultivating relationships with top-tier agencies and marketers. Jon is an experienced media sales professional across... Read More →
avatar for Jerry Fan

Jerry Fan

Director of Product Growth & Retention, Crunchyroll
Jerry Fan is the Head of Growth, Retention, and Monetization at Crunchyroll, WarnerMedia’s global anime brand with 70M registered users and 3M subscribers. In this role, Jerry drives user/revenue growth via web and mobile funnel optimizations, alongside new business initiatives... Read More →
avatar for Lexie Knauer

Lexie Knauer

Product Marketing Manager, Brightcove
Lexie Knauer is a product marketing manager at Brightcove, the leading global provider of powerful cloud solutions for managing, delivering, and monetizing video experiences on every screen. Lexie is responsible for all go to market activities for Brightcove’s media products, including... Read More →
avatar for Ian Zeifman

Ian Zeifman

Product Marketing Lead, Amdocs Media
Ian Zeifman is a product marketing leader at Amdocs Media, a division of Amdocs, a leading provider of software and services to communications and media companies. He is responsible for developing and integrating go-to-market solutions, marketing tools and materials to drive awareness... Read More →

Tuesday November 10, 2020 2:10pm - 2:55pm EST
  Growth and Monetization Track