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Tuesday, November 10 • 2:55pm - 3:15pm
Keynote: AI in Action: Understanding and Infusing AI to unlock the value of audience data

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AI is often portrayed as a mystical thing - a magic black box capable of doing incredible things. In reality, AI is not magic, it's math.

We all know data is the foundation for business to drive smarter decisions. Data is what fuels digital transformation and is essential to growing audiences & enabling hyper-personalized consumer experiences. But, it is AI that unlocks the full value of data, which is why AI is poised to transform businesses with the potential to add almost 16 trillion dollars to the global economy by 2030. This session aims to demystify AI and provide a prescriptive approach to help media and entertainment organizations unlock the value of their data and accelerate their journey to deploying AI.

Speakers
avatar for Perry McDonald

Perry McDonald

Global Industry CTO, Data Analytics & AI, Communications Sector, IBM
Perry McDonald is IBM’s Communications Industry CTO for Data & AI. In his current role, Perry leads a worldwide team of industry experts & data scientists helping clients to realize the full potential of big data, advanced analytics and cognitive platforms. Perry is a seasoned technology... Read More →


Tuesday November 10, 2020 2:55pm - 3:15pm EST