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Tuesday, November 10 • 4:00pm - 4:30pm
Research Keynote: Investigating OTT Growth: A Look at the Data Behind The Scenes

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The 2020s were poised to be the decade of streaming video. Consumption behaviors since the onset of the pandemic accelerated these trends, ensuring that change is now the new norm. But, the core tenants of success still hold true, growing, and retaining, a streaming video audience is the priority. We’ll explore what captures consumer’s attention in an environment with seemingly endless viewing options, taking a look at what fosters sign-up, maximizes viewer engagement and minimizes churn.

Speakers
avatar for John Buffone

John Buffone

Executive Director, Industry Analyst, The NPD Group
John Buffone is an Executive Director, Industry Analyst, for The NPD Group’s Connected Intelligence practice. With over 20 years of experience in the consumer research and entertainment industries, John has advised many of the largest media and consumer technology brands in the... Read More →


Tuesday November 10, 2020 4:00pm - 4:30pm EST